Run by husband and wife team of designer and drone photographer Rab Woods, who is originally from Glasgow, and Michelle McAnally, a travel journalist and content creator from the USA, Imagine Alba was initially founded in 2017 as a digital media company, producing a free digital magazine, podcast and YouTube channel focussed on Scottish travel. To meet demand from their mainly North American audience, in 2018, Michelle obtained Yellow Badge guide certification from the Scottish Tourist Guides Association for Oban, and after a successful year of guiding locally, and yet more demand for driving tours, the couple expanded their services to include private and group tours, ceilidhs and experiences.